In the music video we used different conventions of media. The First thing was the use of romantic setting using semiotics like love harts in the tree, which shows the love between them. Love hearts in the tree + showing them together and the love they share = love/relationship. We used a song that was about someone’s heart breaking and formed a romantic setting in order to make the flash back. This screen shot shows our use of romantic setting.
We also go against the conventions of media forms as in music videos the audience is used to seeing a young women or a teenaged girl upset and mopping, in our video we looked at how the male would be and show the audience how it is on the other side of a break up. The mise en scene of the flash back worked really well with the footage in the bed room with the juxtaposition of happy and sad. This created juxtaposition between the footage and the song. The clothes our actors wore also worked well with the contrasting lyrics and mood of piece, dull and heavy clothes for the present day, which shows the hurt of the man and summery light and colourful clothes for the flashback, showing happier times, this use of clothing again contrasts with the lyrics of the song. The screen shot shows a good example of the dull clothing used within the present day and the change of mood from past to present. 
We wanted to portray a breakup within out video and felt we achieved this with the use of green screen and flashback to show what the relationship used to be like and how the person feels now.
Combination of Main Task and Ancillary Products:
We decided that is would be a good idea to try and keep a theme within our advertisements and so used pictures of the couple together for thing such as the CD cover and tried to use the idea of hearts breaking throughout our adverts, we also tried to use muted colours to enhance the mood of sadness. The picture shows an example of the CD cover with the couple together.
Our idea of a heartbreaking has become a good symbol for our video and advertisement ideas it means our audience have a symbol to recognise with the product. This is an example of our hearbreak idea. 
We could advertise our product on sited such as YouTube and online magazine, also self bought magazines targeted towards music would encourage our target audience to buy our product. TV adverts and posters for billboards would also be very successful aids in promoting out product. This is an idea for an advertisement for our product.
Audience Feedback:
Our target audience is 17-24. When we showed our package to our group they were very impressed and thought is aimed at our target audience well. They were impressed with our green screen and thought this targeted our audience well because it was inventive and fulfilled the use of special effects which for our target audience come to expect from a new video, they always want it to be fresh and modern. It helped with our flashback because the green screen meant rather than just fading into the past or cutting to it we could go to the past through the photo frame. This screen shot shows an example of our use of green screen.
The group commented on the effectiveness of our editing technique, they thought the piece flowed well and that our link of past and present through green screen had been very successful and well edited. The group thought our music video went together well and fitted the genre of romance and heart break. We were concerned the video would become repetitive but with the many different shots our audience said that it flowed well.
We believed we had one weakness that we had to cut a little bit of the original song in order to have the footage flow and have enough without the story becoming repetitive if we had been able to get more footage this may not have been an issue.
Use Of Media Technologies:
The use of the blog to document the development of our work was very useful. It made it easier for us to get ideas and improvements from other class members, and teachers, this meant we could make changes easily and quickly. It was easier for the group to keep on top of our work load this way and meant we could set individual tasks for each member of the group and then we could go away, do them in our own time and easily upload the information on to the blog when it was ready. This meant when the work was complete the rest of the group could look at it and add improvements or changes if needed.
Research was made easier by internet access via the blog and meant we could upload videos and screen shots to add to our research. This picture shows some research we did on exsisting album covers for the fray.
The weaknesses of the blog was uploading items could sometimes be slow which caused a few problems and sometimes we could not upload items which meant we had to find another way to include certain information. Also if we had problems with the computers it meant we could not continue our blog work which again could slow the process down. For our coursework this year we used new computer systems (Apple Mac) although the editing process was made easier by these computer and we all believed we had a better finished product at the end we did experience difficult accessing the blogs on these computers which caused problems and slowed us down, but over all we were happy with the benefits’ the Apple Macs bought.
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