Layout for the Fray “Heartless” advertisement

• The advertisement needs to be colourful
• Bold and interesting font
• Creative layout
• Colours to represent the mood of the piece so reds, blacks and greys to symbolise a depressing mood.
• Snap shots from the video and pictures to give the audience some context.
• All this is important in an advertisement as it draws attention to the music and the artist and makes the product accessible to the audience.


Some samples of colours that would be good to use in the advertisement are: