Two Step Theory

We think our music video applies to the two step theory because although we have made the video, the distributors decide what is available to a large audience. For example, if we made a video that would only appeal to a niche market, the distributors may decide that they would not make enough money from its sale and so would chose a more mainstream video. This means that the information we inject into the video is monitored and censored.

The reason for making this video is to promote the band and increase income, therefore, for the video to be effective we have to make a mainstream video which would be accepted widely by distributors.